You can use this to send an emergency text message to a friend on the go if you're having an issue, or use the single button option to set up a dedicated command - ordering an Uber, for instance. The 3G connection (or you can use Wi-Fi too) is a nifty feature to have because it brings a new featureset to an otherwise dumb device. Let's get right to it - what would make you buy this Pebble device over a dedicated running watch… Or even just using your phone? Well, the three key selling points are an inbuilt 3G modem, GPS tracking and the ability to play Spotify music on the go - which is pretty impressive, as that's something a number of brands have been trying to do for years, so what's Pebble managed that others haven't? It's designed to be clipped onto a bag or clothing, or connected to a chain to be dangled around - or allow it recover lost bags or keys.
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